Brand relaunch 🛍️
Why did PURELEI carry out a brand relaunch?
PURELEI has evolved and grown up. Our brand relaunch reflects this development and expresses a clearer, more focused and more mature brand identity.
We want to offer our customers a more consistent and familiar experience.
What does the brand relaunch mean for me as a customer?
The brand relaunch brings some exciting changes for you:
- New website: Our website has been redesigned to give you an even better user experience. The store looks modern and elegant and is the stage for our products and our beautiful new content. Less bells and whistles and more focus on the essentials make for an easier shopping experience with faster loading times. The entire technical system is state of the art, allowing us to offer exciting new features such as Virtual Try On or Guided Shopping.
- New look & feel: Our new color palette and fonts create a calmer, more elegant aesthetic. This is complemented by new imagery that looks more premium and grown-up, with muted colors. The new brand image shows that the playful brand of the last 8 years has grown up.
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New product pillars and experiences: Look forward to future exciting product pillars such as Fine Jewelry and new experiences with PURELEI - stay tuned!
Will PURELEI continue to launch new collections?
Yes, we will continue to bring out new and inspiring collections. The brand relaunch does not mean that we stop innovating - it means that we focus on the essentials and refine our style.Where can I find out more about the brand relaunch?
You can find more information about the brand relaunch on our website and our social media channels. There we share detailed insights and updates.